Make It In America: How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets
By Matthew Lee Sawyer
Published by Wiley, January 2023
Hardcover and e-book, priced £22.99/ US$30.00
ISBN: 9781119885146
The definitive guidebook for business expansion and creation in the U.S. from a noted market development expert, thought leader, and teacher
The U.S. is the best market for business, as it has the biggest economy, wealthiest consumers, largest pool of investors, and a pro-business legal system. But foreign businesspeople and entrepreneurs often struggle with its complexity and oddities. New book, Make It In America; How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets addresses these needs and helps Americans understand these challenges.
Based on extensive research and interviews with over 150 business leaders in 40 countries, this book provides valuable insights, useful tools, and practical advice on a wide range of topics, including how to finance, market products, manage legal and tax issues, protect intellectual property, work with Americans, and navigate the U.S. immigration system. It also includes more than a dozen case studies and lessons from businesses that tried to enter the U.S. market from every continent.
Make It In America is written by Matthew Lee Sawyer, a business and marketing strategist who has helped to propel dozens of successful brands and start-up businesses for both U.S. and international companies. Currently, Matthew is Managing Director of Rocket Market Development LLC and teaches at Columbia University and New York University (NYU).
Make It In America will be available wherever books and ebooks are sold
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Praise for the book:
“A great guidebook that you will keep referring to throughout your U.S.-bound business journey” - David Edelman, Harvard Business School professor and former CMO of Aetna
“The book should be mandatory reading for anyone considering bringing his or her entrepreneurial dream to the United States.” - David S. Rose, Founder of New York Angels, Gust, and True Global Ventures
“Simply said, anyone dreaming to come to the U.S. ⎯ regardless of the industry and business idea ⎯ will benefit from Make It In America.” - Marc Somnolet, President of the French-American Chamber of Commerce
“This book could be titled Start Here, and you’d be wise to do so.” - Beth Comstock, former Vice Chair of GE
About the Author:
MATTHEW LEE SAWYER is an American business and marketing strategist, consultant, and educator. Matthew is the Managing Director of Rocket Market Development LLC which helps companies identify opportunities and gain traction in U.S. markets. He is an Adjunct Professor at Columbia University and teaches graduate courses in business and marketing strategy at NYU. Matthew is also an advisor to The Global Chamber and a mentor at several business accelerators for entrepreneurs.
About Wiley:
Wiley is one of the world’s largest publishers and a global leader in scientific research and career-connected education. Founded in 1807, Wiley enables discovery, powers education, and shapes workforces. Through its industry-leading content, digital platforms, and knowledge networks, the company delivers on its timeless mission to unlock human potential. Visit us at Wiley.com. Follow us on Facebook, Twitter, LinkedIn and Instagram.
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