Why We Do What We Do
Understanding Our Brain to Get the Best Out of Ourselves and Others
By Dr. Helena Boschi
Published by Wiley, 23rd July 2020
Paperback and e-book, priced £14.99
ISBN: 9781119561491
The brain is the basis of everything we do: how we behave, communicate, feel, remember, pay attention, create, influence and decide.
The thoughts we have and the words that we speak all have an effect on our neural architecture. In Why We Do What We Do, author Dr. Helena Boschi - a noted speaker in the field of applied neuroscience – combines scientific research with concrete examples and illustrative stories to clarify, in an easy-to-understand way, the complex mechanisms of the human brain.
Published in collaboration with leading independent reputation management consultancy Lansons, Why We Do What We Do is an interesting read for anyone who wants to discover more about the different facets of the human brain and how it underpins our everyday behaviour. It examines a wide range of topics and offers practical tips and ideas around how to deal with the range of inputs we receive and how to strengthen our psychological and biological immune system.
Including insights into how our brain helps us respond to the world around us and how it keeps our physical system in balance Why We Do What We Do provides practical ideas and tips to help readers lead happy, healthy and productive lives, in the workplace and at home, covering areas such as:
- how the brain functions
- how emotions can be overcome or last a lifetime
- how to access the brain’s natural ability to focus and concentrate
- how to think creatively
- how habits are formed, and
- what we can do to minimise the pain of change
“As the world works hard to cope with the effects of Covid-19 and many struggle with the uncertain future ahead, it is human nature to seek clarity and answers amongst the plethora of information provided,” says Dr. Boschi. “Never has it been more important to forge a path through this ambiguity and feel in control. Why We Do What We Do provides valuable insights into human behaviour and helps to answer questions around our natural responses to change and uncertainty.”
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Why We Do What We Do will be available wherever books and ebooks are sold.
About the Author:
HELENA BOSCHI is a psychologist who focuses on applied neuroscience in the workplace. Her particular areas of interest include the brain and behaviour, our emotional and rational neural networks and how to improve our cognitive abilities in order to get the best out of our own and others’ brainpower. Helena has investigated the impact of chronic, work-induced stress on brain function and has published a book called ‘Why We Do What We Do’ (Wiley, 2020).
Helena has spent the last 25 years working closely with businesses to define and design new initiatives, particularly in the areas of organisational behaviour, leadership and team development, intercultural communication and organisational change. Her career spans sales, marketing, international relations and more recently she has held senior talent management and organisation development positions within international companies.
She now works with organisations worldwide to bring the world of neuroscience to the business context in a pragmatic and relevant way, using her knowledge of what businesses and business leaders need.
Together with her clients, Helena shapes new thinking and designs creative learning initiatives, particularly in the areas of leadership and team development, intercultural communication and organisational change.
With a deep commitment to ongoing research in current organisational and psychological trends, Helena possesses keen insight into best and evolving practices in learning, communication and leadership. A member of the British Psychological Society, she brings a scientific edge to the work she delivers and continues to apply the latest developments in the fields of psychology neuroscience and behaviour to the organisational context.
For more information, to request a review copy, extract or cover image, please contact:
Katy Smith, Publicity Manager, Wiley, +44 (0)1243 770215, katysmith@wiley.com (Mon-Wed)
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