Build Your Reputation helps readers promote, position and personally brand themselves so they become known by the right people for the right reasons with all the right results.
Stop being a well-kept secret and start being the go-to choice for whatever you do
In any competitive profession, the fight to ‘stand out’ is intense. The best jobs, opportunities and sales rarely go to the best qualified or experienced. Instead, they tend to go to those stand out experts, authorities or practitioners in their field - the ones who personally market themselves strategically and intentionally for maximum impact. They are the most popular, liked, trusted, recommended, chosen, hired and introduced. It’s not fair, but it’s life.
A ‘go to’ reputation and a personal brand that makes you a key person of influence doesn't happen by accident. Your reputation is simply what people say about you when you're not there. It's your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of life. Yet too many people leave it to chance. They are a well-kept secret. It's not enough to be the best. You have to be seen to be the best.
In Build Your Reputation, author Rob Brown gives readers and leaders the confidence that comes from knowing their reputation is within their control and they can do something about it to get where they want to be. Whether a corporate executive or a solopreneur, becoming known isn't a matter of chance, nor is it a matter of luck – it's a practical set of highly coachable skills that anyone can learn.
Readers will discover how to master the art of personal brand-building to develop a powerful profile, a powerful network and an influential, marketable name for themselves, including:
- Creating a game plan of reputation-building strategies that plays to their unique strengths
- Enhance their profile and visibility with a formidable ‘go-to’ reputation for what they do best
- Connect with the right influential people to fast track their progress and their goals
“Your current reputation may be good, bad or indifferent, but you’ve got one. Ultimately your reputation is what people say and think and feel about you behind your back. When all that’s left of you is your business card or your latest blog post, it’s the memory, the impact and the impression you leave behind,” says Brown. “You can influence the way the world views you if you know what people think, play up your strengths and reinforce your values. That’s what builds a world class, stand out reputation”.
Build Your Reputation will help the reader promote, position and personally brand themselves so they become known by the right people for the right reasons with all the right results.
About the Author
ROB BROWN is Founder and CEO of the Networking Coaching Academy, which helps people build connections and reputations for greater influence and career opportunities. A featured TEDx speaker, Rob is also one of the world's most recommended networking authorities according to LinkedIn. His Networking Giants Radio Show features experts from all over the world discussing collaborative and connected workforces, referrals, business networking, communicating, influence, trust, likeability, personal branding and reputation building. He lives in Nottingham, UK, the home of Robin Hood, with his wife Amanda and two daughters Georgia and Madison. He has a black belt in kickboxing, loves chocolate and fitness bootcamps, enjoys chess and backgammon, and plays four musical instruments moderately well. rob@thebrown.com www.therobbrown.com
Contact the publicist:
Katy Smith, Publicity Manager
Professional Development
katysmith@wiley.com
+44 (0)1243 770 215