From Uber to Netflix, award-winning author reveals how organisations are utilising Big Data
In Big Data In Practice, *award-winning author Bernard Marr explores how companies and organisations of all sizes and across a range of industries, are using Big Data to improve their performance and deliver strategic value.
From Microsoft to Milton Keynes, the US Government and ZSL zoo, the book presents a series of 45 case studies that showcase the strategies and processes being used by different organisations to learn about customers, spur innovation, increase safety and improve manufacturing.
Marr provides in-depth insight into the use of Big Data by cities, telecoms, sports, gambling, fashion, manufacturing, research, motor racing and video gaming, explaining what data was used, what problem it solved, the challenges faced, processes put in place and lessons learned from each.
Through these case studies, Big Data in Practice outlines:
- How Big Data is being used to predict trends and consumer behaviours, foil terrorist plots and even how it has helped a tiny family butcher improve business performance.
- How it’s changing medicine, law enforcement, hospitality, fashion, science and banking
- How Big Data is behind the success of global organisations such as Walmart, LinkedIn and Microsoft
“I am convinced that Big Data, unlike any other trend at the moment, will affect everyone and everything we do,” writes Marr. “We are witnessing a movement that will completely transform any part of business and society. No matter what industry you work in, big data will transform it”.
About the author:
Bernard Marr is a leading global authority on big data in business and best-selling author on organisational performance and business success. He regularly advises leading companies, organisations and governments across the globe, making him an acclaimed and award-winning keynote speaker, researcher, consultant and teacher. He is acknowledged by the CEO Journal as one of today's leading business brains. Bernard has written a number of seminal books and over 200 high profile reports and articles on managing organisational performance.
*Bernard Marr’s book, Big Data: Using smart big data analytics and metrics to make better decisions and improve performance (Wiley, 2015), won the Management Futures category of the CMI’s Management Book of the Year 2016.
Contact the publicist:
Ashton Bainbridge
Publicist, Professional Development
abainbridg@wiley.com
+44 (0) 1243 770671