John Wiley and Sons, Inc., today announced The Facebook® Guide
to Small Business Marketing (Wiley, 978-0-470-87520-9, February
2013, US $19.99), a complete guide for small business professionals to
learn new ways to attract customers, create a business profile and take
advantage of Facebook’s many marketing features. Packed with insider
tips and proven best practices, this book will help any small business
harness the worldwide marketing potential of Facebook.
Marketers are projected to spend $4.4 billion on social media
advertising by 2016 according to Forrester Research. While paid
advertising is booming, so is the free advertising that comes from
having a well-maintained and frequently updated business profile on
Facebook. With more than 1 billion registered users, Facebook opens a
worldwide forum for small businesses that were once dependent only on
local traffic. Written by small business technology guru, Ramon Ray, the
book guides readers through everything from creating a business profile,
to using Facebook’s unique marketing features and following best
practices to achieve the best return on investment. Using familiar
design elements from the Facebook site and clear direction, The
Facebook® Guide to Small Business Marketing is
packed with tips and creative marketing ideas gathered from exclusive
access to Facebook insiders.
For anyone with a small or local business, this is the essential guide
to learn how to attract customers using Facebook. The Facebook® Guide
to Small Business Marketing is now available for purchase online and
at retailers nationwide in both print and all e-book formats
