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dummies gets a fresh new look

dummies announces a fresh new look to its globally recognised brand. 

Tuesday, April 12, 2016 12:00 am EDT
"And we continue to update our style and format to create positive learning experiences that provide the content people need, in a format that they want."

dummies announces a fresh new look to its globally recognised brand with an all new design for dummies.com, refreshed covers and interiors for its iconic book products, and a makeover for the dummies man.

Retaining its distinctive yellow and black colours, these design updates ensure that dummies continues to provide information in an engaging, modern and accessible way that makes learning easy for the brand’s existing customers as well as a new generation of learners.

Since the first book was published in 1991, dummies has transformed complex topics into easy-to-use information to help people gain the skills, knowledge and insights they need to be successful. To date there are 250 million books in print.

“The dummies brand was built on a foundation of expert guidance and an approachable style to help anyone learn anything,” said David Palmer, Brand Director. “And we continue to update our style and format to create positive learning experiences that provide the content people need, in a format that they want.”

 In line with the increasing trend towards digital learning, dummies.com expands its online offering to provide innovative digital experiences for those in pursuit of academic achievement, professional advancement and self-development.  Whether through its test prep products and online courses with anytime/anywhere access, or curated content on a range of relevant topics, new resources will provide maximum benefit to consumers.

The new branding debuts on dummies.com in May 2016 and on books during the following months.

 

Notes to editors:

  • The term “dummies” will be used in reference to digital proprieties as well as the brand as a whole
  • The term “for dummies” continues to be used to describe print and ebook products as well as serving as part of a  book’s title
  • Examples of refreshed cover images and interiors are available on request
  • For additional content or information including infographics, ‘top 10’ facts, or examples of where dummies books have featured in TV and film, please contact us (see contact details  below)


About For Dummies:

To people who value knowledge, dummies is the platform that makes learning anything easy because it transforms the hard-to-understand into easy-to-use. Through expert editorial, engaging experiences and an approachable style, learners at every level can confidently use their knowledge to fuel their pursuit of professional advancement and personal betterment. With a commitment to maintaining the highest editorial standards and a promise to continue developing new, innovative digital experiences, dummies makes learning anything even easier. For more information, visit dummies.com. dummies is a branded imprint of Wiley.

Follow: @ForDummies

Multimedia Files:

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Contact:

Contact the publicist:

Katy Smith
Publicity Manager, Professional Development (UK)

katysmith@wiley.com
+44 (0) 1243 770671

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