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Understanding Y: #andYyoushould

Tuesday, July 29, 2014 8:08 am EDT
"They are transforming the way we work, yet there is a cloud of confusion around how to lead and collaborate with this so-called ‘Generation Me.’ Millennials have entered the workforce unafraid to break the rules, yet it’s impossible to unlock their full potential without understanding what makes them tick"

Are Gen Ys misunderstood? They have been branded lazy, entitled, disloyal, tech-addicted social morons by the media – but has it been too easy to plaster judgement over a generation who are only now settling into adulthood?

According to Gen Y entrepreneur and editor Charlie Caruso, many of these accusations lack substance and struggle to be anything more than a blanket lament that proposes today’s 20-somethings are quintessentially naïve.

In Understanding Y, Charlie, together with renowned experts, provides an insider’s view of the digitally native, optimistic and innovative psyche of Gen Y. The book features 15 leading intergenerational commentators who reveal the secrets of how to engage, attract and communicate with Gen Y.

Author and demographer Bernard Salt offers his unique insight into the ‘enigma’ that is Gen Y, while authors David Burstein and Ryan Heath examine the Millennial response to politics and globalisation.

“They are transforming the way we work, yet there is a cloud of confusion around how to lead and collaborate with this so-called ‘Generation Me.’ Millennials have entered the workforce unafraid to break the rules, yet it’s impossible to unlock their full potential without understanding what makes them tick,” says Charlie.

“There is a vast untapped potential in aligning Baby Boomers and Gen Y in the business setting, but it’s the negative stereotypes which are preventing this synergy being leveraged”, continues Charlie.

Understanding Y breaks down the stereotypes, the labels and the lies so that managers, co-workers and parents can leverage the unique skills of this extraordinary generation. This fresh and incisive book will help readers to:

  • Discover how to motivate, lead, inform, educate, integrate and collaborate with Millenials
  • Learn what experts have to share about the psychology that drives them
  • Uncover the motivators and passions that excite this up-and-coming generation

Highly researched, this book incorporates over 200 studies, journal articles, interviews, research reports, and books to provide a broad and informative insight into the why behind Gen Y.

Contact:

Wiley
Katie Elliott, +61 3 9274 3225
Publicist
kelliott@wiley.com

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