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Dynamic Digital Marketing: Master the World of Online and Social Media Marketing to Grow Your Business

  By Dawn McGruer

Published by Wiley, December 2019

Hardcover and e-book, Priced £23.99

ISBN: 9781119635888

Monday, November 25, 2019 10:42 am EST
"It’s rare to come across a book that gives as much value and insight to the person studying marketing as it does to the practitioner. Whether your career is in digital marketing, growth hacking or business development, this book is for you."

"It’s rare to come across a book that gives as much value and insight to the person studying marketing as it does to the practitioner. Whether your career is in digital marketing, growth hacking or business development, this book is for you.” - Shaa Wasmund MBE | Best Selling Author, Entrepreneur & Speaker


From social media, email, content and search marketing, to advertising, the possibilities are endless for today's digital marketers. Yet too many fail to see revenue generated from their digital advertising.

Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment.

New book, Dynamic Digital Marketing  contains 8 Powerful Ways to Market Your Business Online. From search engine optimisation to brand-boosting strategies, author Dawn McGruer explains how any business or individual can increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers.

Dawn is an expert at making businesses and brands shine online. Passionate about helping entrepreneurs and organisations maximise their digital marketing profits, she developed her multi-award-winning framework - the Dynamic Digital Marketing Model - which reveals the specific daily actions to drive profits and save time money and effort.

Offering step-by-step guidance, Dynamic Digital Marketing is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes, showing readers how to use the model to market their business online whilst transforming themselves into a proficient digital marketer.

Based on the author’s 20 years’ experience in digital marketing, readers will learn how to:

Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers

  • Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more
  • Amplify their brand, cultivate customers, and increase profits
  • Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in their overall digital marketing strategy

Whether readers are just entering the world of digital marketing or have had an internet presence for some time, Dynamic Digital Marketing contains valuable insights for all into what works – and what doesn’t.

-ends-

 

Praise for Dynamic Digital Marketing

"It’s rare to come across a book that gives as much value and insight to the person studying marketing as it does to the practitioner. Whether your career is in digital marketing, growth hacking or business development, this book is for you.

If you are an entrepreneur or business owner and your bottom line depends on understanding and embracing digital marketing this book is for you.

In fact, Dawn has a wonderfully easy writing style that makes it easy to both read and absorb and to me that is really important.

There is no point buying a book just for it to sit on the shelf. I wouldn’t really call it a book, I’d call it a handbook - and the more you use it, the more impact you’ll have; on your customers and your bottom line." - Shaa Wasmund MBE | Best Selling Author, Entrepreneur & Speaker

 

If you want to keep ahead of your competitors in the digital age then Dawn McGruer's book lays out the steps to market your business and revolutionise your online presence - Perfect for any age at any stage! - Andy Harrington | Sunday Times Best Selling Author Passion Into Profit Founder of The Professional Speakers Academy

 

 Dynamic Digital Marketing will be available in hardcover and e-book priced £23.99 wherever books and ebooks are sold

 

ABOUT THE AUTHOR:

Dawn McGruer is an award-winning speaker, trainer, practitioner and consultant who has become a key influencer in the world of digital marketing. She was named Best Female Speaker at the Professional Speaker Awards, and her Dynamic Digital Marketing Model was named Solution Framework of the Year. Dawn is founder of Business Consort- Digital & Social Media Academy, which has enjoyed 14 years of success. Her insights are in high demand, and her expertise and experience has been rewarded with lifetime Fellowships with the RSA (Royal Society of Arts, Manufactures and Commerce) and CIM. Dawn has a strong online presence including ranking in the top 1% globally on LinkedIn as well as boasting an enviable 5 million-strong subscriber base, which proves she has the credentials to lead others to digital marketing success.

 

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Contact:

Katy Smith
Publicity Manager (Mon-Weds)
katysmith@wiley.com
+44 (0) 1243 770215

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