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Best-Selling Author Dave Lorenzo to Release The 60 Second Sale

The 60 Second Sale Provides Expert Advice on Opening Doors, Building Relationships and Making More Money

The 60 Second Sale
The Ultimate System for Building Lifelong
Client Relationships in the Blink of an Eye

By David V. Lorenzo
Due to be published by Wiley, July 2018
Hardcover and e-book, $25.00
ISBN: 978-1-119-49976-3

Tuesday, July 10, 2018 11:26 am EDT

Hoboken, NJ (July 10, 2018) – The sales industry has changed, becoming more relationship-focused than ever, and legacy sales gimmicks now destroy those relationships. According to best-selling author, business strategy consultant, and sales expert, Dave Lorenzo, business relationships are built one minute at a time. It is in that minute that you have an opportunity to strengthen your relationship or destroy it.

In his new book, The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye, set to be published by Wiley this July, Lorenzo shares his foolproof system for building profitable and lifelong relationships by making every 60 seconds count. According to Lorenzo, it’s the people who focus on relationships and believe that what they are selling will help the people they’re selling it to are the most successful.

In today’s relationship-focused sales environment, The 60 Second Sale will explore:

  • Who to target for immediate income and how to start a sales conversation in 60 seconds.
  • Five ways to initiate new relationships and a powerful yet easy-to-use system to generate relationship revenue.
  • What to say to make sure your business meetings result in money in the bank along with the secret to getting a “yes” every time, even in the most competitive sales environment.
  • The winning mindset that removes the stress, uncertainty, and fear from income generation.

The 60 Second Sale explores ways to open doors, close deals, and make more money by leveraging your natural strengths and expertise, by demonstrating your value, and ultimately building trust with clients, all in the very first minute.


Dave Lorenzo is an author, professional speaker, and business strategy consultant. Dave does three things: He works with business leaders to develop sales strategy and drive revenue growth. He develops and delivers speeches and training programs that increase sales. He coaches entrepreneurs, sales executives, and professionals on relationship-based sales strategy. Dave received his MBA from Pace University. He also holds a Masters' of Science in Strategic Communications from Columbia University in New York City. 


The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye (Wiley, July 2018, ISBN: 9781119499763, $25.00) is available for pre-order at bookstores nationwide, from major online booksellers, and direct from the publisher. For more information, please visit the book’s page on


Founded in 1807, John Wiley & Sons, Inc., has been a valued source of information and understanding for 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley’s core business includes scientific, technical, and medical journals; encyclopedias, books, and online products and services; professional and consumer books and subscription services; and educational materials for undergraduate and graduate students and lifelong learners. Wiley’s global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company’s Web site can be accessed at The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

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For more information, interview requests, to request a review copy, or for cover image, please contact:

Amy Laudicano, Publicity Manager, Wiley

T: 201-748-5724

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