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5 Keys To Successful Cross-Cultural Communication

Friday, March 15, 2013 8:08 am EDT
"But when you seek to understand the origins of these cultural distinctions and develop strategies to cope with them, you'll find that you can navigate any culture—whether virtually or in person—with ease."

Have you ever found yourself in an unfamiliar country, feeling nervous because you’re unaware of the local customs and traditional behavior? In her new book, SAY Anything to Anyone, Anywhere: 5 Keys To Successful Cross-Cultural Communication (Wiley; Hardcover & ebook; March 2013), Gayle Cotton addresses these anxieties in an easily navigable text that ensures anyone will be prepared for their next international experience.

“Anyone who has negotiated with different cultures, managed a multicultural workforce, or simply visited other countries knows that first impressions are made quickly – and can last well beyond that initial interaction,” says international speaker Gayle Cotton. “If you aren’t proactive in your communication, you will likely be reactive, and it could have long-term effects on your multicultural relationships in the workplace or abroad.”

Say Anything to Anyone, Anywhere offers five simple guidelines to successful selling, negotiating, managing intercultural communication, designed to maximize effective interactions across the globe. From Finland to France, and Panama to Peru, Gayle Cotton provides readers with the information needed to successfully navigate a business meeting or avoid inadvertent conflict.

Cotton shares quick, accessible examples and clear guidelines about how to bridge cultural gaps, including strategies to:

  • Create proactive cross-cultural communication and avoid reactive communication
  • Manage preexisting cultural perceptions
  • Understand cultural sensitivities and avoid conflict
  • Build rapport in person, on the phone, and by e-mail
  • Understand how words, tonality, and body language vary with every culture
  • Increase self-awareness and adapt your style

The book also includes a helpful collection of common business jargon that crosses cultures, cultural do's and taboos, and an entertaining collection of cultural bloopers from those who have stumbled through building these relationships.

“Differences are the spice of life! But cultural differences can also be the source of embarrassing gaffes and miscommunication for business and social travelers alike,” adds Cotton. “But when you seek to understand the origins of these cultural distinctions and develop strategies to cope with them, you'll find that you can navigate any culture—whether virtually or in person—with ease.”

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