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Creating a Business Plan For Dummies

Friday, March 21, 2014 8:08 am EDT

Whether you're starting a new business or you’ve been trading for a while, Creating a Business Plan For Dummies covers everything you need to know.

Figure out whether your business idea is likely to work, how to identify your strategic advantage, and what you can do to gain an edge on the competition.

Discover why a business plan doesn't have to be a thirty-page document that takes days to write, but can be a simple process that you do in stages as you work through your business concept.

Learn how to prepare an elevator pitch, create a start-up budget, and create realistic sales projections. Discover how to predict and manage expenses, and assemble a financial forecast that enables you to calculate your break-even point. Look at the risk involved in this business and experiment with different scenarios to see if you’re on the right track.

This book will show you how to:

  • Identify your edge
  • Understand the ins and outs of key financials
  • Develop a strong marketing plan

With a focus on practical ‘how-to’ information – from setting up a budget in Excel to understanding and calculating profit margins – this book is the only book you need to make your venture a reality … and a success!

Top-tips articles available upon request:

  • Managing Business Expenses When Cash Gets Tight
  • The Psychology of Setting Business Goals
  • Ten Ideas for a Well-Presented Plan
  • Ten Questions to Ask before You’re Done
  • Ten Things Not to Do With Your Business Plan

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